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Embrace the water! It's our passion, our purpose. Our drive is to place top-tier boards beneath our customers' feet and exceptional paddles in their hands.
While it may not be magic, it's the result of unwavering dedication, curiosity, courage, and the collective efforts of a harmonious team.
Our team comprises athletes, shapers, product designers, graphic artists, manufacturers, agents, logistics experts, and IT specialists—each contributing their unique skills, making them all indispensable.
We stay close to where our boards thrive. We engage in conversations with those who paddle and surf them, as well as those who sell them. We keenly sense our customers' needs and the evolving market, promptly responding to opportunities for improvement. We leave imitation to others; we prefer to lead the way.
Surfing and paddling are all about balance. Similarly, we seek equilibrium as we advance our products, balancing weight and durability, as well as price and performance.
We're committed to clean water and a healthy planet. Our involvement with initiatives like Green Water Day and the Surfrider Foundation reflects this commitment. We acknowledge that the production and transportation of our boards and paddles consume resources. Therefore, we prioritize quality and longevity, understanding that the longer a product remains enjoyable, the lower its environmental impact over time.
We believe in fair working conditions for the individuals crafting our boards and paddles. We conduct regular visits to the East Asian factories where Indiana products are manufactured. We ensure that everything, from the facilities to work processes, working hours, and wages, aligns with our unwavering standards.
Our existence is driven by the joy you experience on our boards. Share your emotions with us on social media platforms like Facebook, Instagram, and YouTube. Cherish your moments on the water, for each minute is precious, and no one can take them away from you.
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